Formula+ Whitening Powder
Formula+ Whitening Powder harnesses the power of synergy, where every ingredient works together for a healthier, brighter smile. Our fluoride-free, peroxide-free formula combines the stain-lifting power of PAP, gentle cleansing enzymes, and enamel-strengthening nano-Hydroxyapatite.
1. Dip your toothbrush
Lightly dip your wet toothbrush into the whitening powder. (Use with or without toothpaste, both work equally well.)
2. Brush as usual
Gently brush your teeth for 2 minutes. Our formula works without harsh foaming ingredients like SLS. No unnecessary chemicals, just whitening.
3. Rinse & smile
Rinse, smile & shine – notice the freshness and brightness right away.
PAP (Phthalimidoperoxycaproic Acid), Hydroxyapatite (nano), Calcium Carbonate, Hydrated Silica, Kaolin, Xylitol, Sodium Coco-Sulfate, Menthol, Mentha Oils (peppermint, arvensis), Aroma, Limonene, Papain, Bromelain
The effectiveness of this whitening powder is based on the scientifically validated actions of its three key ingredients (PAP, n-Ha & enzymes), which work together for comprehensive whitening and oral health.
PAP (Phthalimidoperoxycaproic Acid)
PAP whitens teeth by oxidizing stains without releasing the aggressive free radicals associated with traditional peroxides, thus minimizing sensitivity and enamel damage. A study by Hismat et al. in the Journal of Clinical and Experimental Dentistry (2021) confirmed the whitening efficacy and safety of a PAP-based formulation, establishing it as a gentle alternative for stain removal.
Nano-Hydroxyapatite (n-Ha)
Nano-Hydroxyapatite is a biomimetic mineral that mimics natural enamel. It works by filling microscopic pits on the tooth's surface, which remineralizes and strengthens enamel, reduces sensitivity by blocking exposed nerve pathways, and creates a smoother, glossier appearance. A 2014 review by Pepla et al. in the Journal of Dentistry summarizes multiple studies confirming n-Ha's effectiveness for both enamel remineralization and treating hypersensitivity.
Natural Enzymes
Natural enzymes, such as papain from papaya, are proteolytic, meaning they break down proteins. They work by dissolving the thin protein film (pellicle) on the tooth surface where stains and plaque accumulate, effectively lifting extrinsic discoloration without abrasion. A 2018 study by Chakravarthy & Hossain in the Journal of Medicinal Plants Studies demonstrated papain's ability to remove stains and reduce plaque by targeting this pellicle layer.
Powered by:
PAP
n-Ha
Enzymes
Formula+ Whitening Powder
Loved by many mouths.
Formula+ whitening in a nutshell.
Clean Ingredients for a Safer Smile.
Formula+ whitening in a nutshell.
Clean Ingredients for a Safer Smile.
PAP is a breakthrough whitening agent that removes stains safely without peroxide. It whitens at the surface, without irritating enamel or nerves.
Nano-Hydroxyapatite (n-Ha) fills micro-cracks and smooths enamel. Together they strengthen teeth and create a naturally brighter smile.
Enyzmes (papain & bromelain) are derived from papaya and pineapple. They work by breaking down the proteins that cause stains to stick to your teeth.
Unlike many whitening products, Formula+ contains no peroxide, no SLS, no fluoride.
That means no sensitivity, no enamel erosion, and no gum irritation. Every ingredient is there for a purpose: safe whitening, stronger enamel, and a healthier smile.
No charcoal powders, no purple pastes, no gimmicks. Just carefully selected natural ingredients backed by research. Formula+ delivers whitening that’s safe, effective, and truly science-driven.
Active ingredients
Clinically proven, powerful ingredients for groundbreaking benefits.
The three actions of the synergy formula.
Action 1
Whitening with PAP
Our advanced PAP formula is a non-peroxide agent that safely breaks down deep stains, delivering powerful whitening results without causing tooth sensitivity.
Action 2
Smoothing with n-Ha
We use nano-hydroxyapatite (n-Ha)—the very mineral your enamel is made of—to remineralize the tooth's surface for a stronger, smoother, and glossier finish that resists new stains.
Action 3
Polishing with Enzymes
Our formula uses Papain (from papaya) and Bromelain, a natural enzyme found in pineapple, to gently dissolve the protein film where daily stains attach. This provides a scratch-free polish that lifts away discoloration.
How to use
The safest way to a brighter smile.
Step 1
Lightly dip your wet toothbrush into the whitening powder. (Use with or without toothpaste, both work equally well.)
Step 2
Start on the front of front teeth until the powder starts to foam. Then brush as usual for 2 to 3 minutes.
Step 3
Rinse, smile, and shine – instantly feel the freshness and smoothness.
Why choose Formula+
The results speak for themselves.
Obsessed with my whiter teeth.
Bright smile, instant results!
Noticeable difference in days!
My teeth feel so clean & bright.
Obsessed with my whiter teeth.
Bright smile, instant results!
Noticeable difference in days!
My teeth feel so clean & bright.
Obsessed with my whiter teeth.
Bright smile, instant results!
Noticeable difference in days!
My teeth feel so clean & bright.
Obsessed with my whiter teeth.
Bright smile, instant results!
Noticeable difference in days!
My teeth feel so clean & bright.
Obsessed with my whiter teeth.
Bright smile, instant results!
Noticeable difference in days!
My teeth feel so clean & bright.
Obsessed with my whiter teeth.
Bright smile, instant results!
Noticeable difference in days!
My teeth feel so clean & bright.
Confidence boost in a jar!
Finally, a whiter smile.
Easy to use, great outcome.
Love my new bright smile.
Confidence boost in a jar!
Finally, a whiter smile.
Easy to use, great outcome.
Love my new bright smile.
Confidence boost in a jar!
Finally, a whiter smile.
Easy to use, great outcome.
Love my new bright smile.
Confidence boost in a jar!
Finally, a whiter smile.
Easy to use, great outcome.
Love my new bright smile.
Confidence boost in a jar!
Finally, a whiter smile.
Easy to use, great outcome.
Love my new bright smile.
Confidence boost in a jar!
Finally, a whiter smile.
Easy to use, great outcome.
Love my new bright smile.
