Formula+ Whitening Powder

Whitens teeth Strengthens enamel Reduces sensitivity Cleanses gently No fluoride, peroxide, parabens or SLS

Formula+ Whitening Powder is a synergy of the whitening power of PAP, enamel-strengthening nano-hydroxyapatite, and stain-removing natural enzymes.

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Anthony Co-Founder Formula+

Because we sold out time and again last year, it's time to give back. Shop 1+1 Free now.

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Delivered within 2 days
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Loved by many, many mouths

Formula+ Whitening Powder

Formula+ Whitening Powder

Regular price €24,95
Sale price €24,95 Regular price €24,95
Unit price

The results speak for themselves.

A customer sent us this result after just two weeks of brushing with Formula Whitening Powder.

Stain Removal

Stain Removal

Effectively breaks down stubborn stains from coffee, wine, and smoking.

Enamel Safe

Enamel Safe

Infused with n-Ha to remineralize and strengthen your enamel.

After Before
Easy & Fast Results

Easy & Fast Results

Reveals a whiter, brighter smile by just brushing.

Zero Sensitivity

Zero Sensitivity

100% pain-free alternative to peroxide, suitable for sensitive teeth.

Stain Removal

Stain Removal

Effectively breaks down stubborn stains from coffee, wine, and smoking.

Enamel Safe

Enamel Safe

Infused with n-Ha to remineralize and strengthen your enamel.

Easy & Fast Results

Easy & Fast Results

Reveals a whiter, brighter smile by just brushing.

Zero Sensitivity

Zero Sensitivity

100% pain-free alternative to peroxide, suitable for sensitive teeth.

Why Thousands Choose & Formula+

Discover why Formula+ is the safest and most effective way to whiten.

Formula+
Formula+
Strips
Whitening
Strips
V34
Purple Products
(V34)
Charcoal
Charcoal Products
(Black)
Lasting results
100% Pain-free
Strengthens teeth
Optical illusion
Damages enamel

Active ingredients

Clinically proven, powerful ingredients for groundbreaking benefits.

PAP

Proven to gently whiten your teeth without harming enamel.

Xylitol

A natural sweetener that fights cavities and protects teeth.

Bromelaïne

A natural enzyme that removes stains for a brighter smile

Papaïne 

Removes stains and plaque gently, for a brighter, smoother smile.

Sodium Coco-Sulfate

A gentle, coconut-derived foaming agent and SLS alternative.

Nano Hydroxyapatite

Remineralizes enamel to make teeth stronger, whiter, and less sensitive.

PAP

Proven to gently whiten your teeth without harming enamel.

Xylitol

A natural sweetener that fights cavities and protects teeth.

Bromelaïne

A natural enzyme that removes stains for a brighter smile

Papaïne 

Removes stains and plaque gently, for a brighter, smoother smile.

Sodium Coco-Sulfate

A gentle, coconut-derived foaming agent and SLS alternative.

Nano Hydroxyapatite

Remineralizes enamel to make teeth stronger, whiter, and less sensitive.

PAP

Proven to gently whiten your teeth without harming enamel.

Xylitol

A natural sweetener that fights cavities and protects teeth.

Bromelaïne

A natural enzyme that removes stains for a brighter smile

Papaïne 

Removes stains and plaque gently, for a brighter, smoother smile.

Sodium Coco-Sulfate

A gentle, coconut-derived foaming agent and SLS alternative.

Nano Hydroxyapatite

Remineralizes enamel to make teeth stronger, whiter, and less sensitive.

PAP

Proven to gently whiten your teeth without harming enamel.

Xylitol

A natural sweetener that fights cavities and protects teeth.

Bromelaïne

A natural enzyme that removes stains for a brighter smile

Papaïne 

Removes stains and plaque gently, for a brighter, smoother smile.

Sodium Coco-Sulfate

A gentle, coconut-derived foaming agent and SLS alternative.

Nano Hydroxyapatite

Remineralizes enamel to make teeth stronger, whiter, and less sensitive.

PAP

Proven to gently whiten your teeth without harming enamel.

Xylitol

A natural sweetener that fights cavities and protects teeth.

Bromelaïne

A natural enzyme that removes stains for a brighter smile

Papaïne 

Removes stains and plaque gently, for a brighter, smoother smile.

Sodium Coco-Sulfate

A gentle, coconut-derived foaming agent and SLS alternative.

Nano Hydroxyapatite

Remineralizes enamel to make teeth stronger, whiter, and less sensitive.

PAP

Proven to gently whiten your teeth without harming enamel.

Xylitol

A natural sweetener that fights cavities and protects teeth.

Bromelaïne

A natural enzyme that removes stains for a brighter smile

Papaïne 

Removes stains and plaque gently, for a brighter, smoother smile.

Sodium Coco-Sulfate

A gentle, coconut-derived foaming agent and SLS alternative.

Nano Hydroxyapatite

Remineralizes enamel to make teeth stronger, whiter, and less sensitive.

PAP

Proven to gently whiten your teeth without harming enamel.

Xylitol

A natural sweetener that fights cavities and protects teeth.

Bromelaïne

A natural enzyme that removes stains for a brighter smile

Papaïne 

Removes stains and plaque gently, for a brighter, smoother smile.

Sodium Coco-Sulfate

A gentle, coconut-derived foaming agent and SLS alternative.

Nano Hydroxyapatite

Remineralizes enamel to make teeth stronger, whiter, and less sensitive.

PAP

Proven to gently whiten your teeth without harming enamel.

Xylitol

A natural sweetener that fights cavities and protects teeth.

Bromelaïne

A natural enzyme that removes stains for a brighter smile

Papaïne 

Removes stains and plaque gently, for a brighter, smoother smile.

Sodium Coco-Sulfate

A gentle, coconut-derived foaming agent and SLS alternative.

Nano Hydroxyapatite

Remineralizes enamel to make teeth stronger, whiter, and less sensitive.

PAP

Proven to gently whiten your teeth without harming enamel.

Xylitol

A natural sweetener that fights cavities and protects teeth.

Bromelaïne

A natural enzyme that removes stains for a brighter smile

Papaïne 

Removes stains and plaque gently, for a brighter, smoother smile.

Sodium Coco-Sulfate

A gentle, coconut-derived foaming agent and SLS alternative.

Nano Hydroxyapatite

Remineralizes enamel to make teeth stronger, whiter, and less sensitive.

PAP

Proven to gently whiten your teeth without harming enamel.

Xylitol

A natural sweetener that fights cavities and protects teeth.

Bromelaïne

A natural enzyme that removes stains for a brighter smile

Papaïne 

Removes stains and plaque gently, for a brighter, smoother smile.

Sodium Coco-Sulfate

A gentle, coconut-derived foaming agent and SLS alternative.

Nano Hydroxyapatite

Remineralizes enamel to make teeth stronger, whiter, and less sensitive.

PAP

Proven to gently whiten your teeth without harming enamel.

Xylitol

A natural sweetener that fights cavities and protects teeth.

Bromelaïne

A natural enzyme that removes stains for a brighter smile

Papaïne 

Removes stains and plaque gently, for a brighter, smoother smile.

Sodium Coco-Sulfate

A gentle, coconut-derived foaming agent and SLS alternative.

Nano Hydroxyapatite

Remineralizes enamel to make teeth stronger, whiter, and less sensitive.

PAP

Proven to gently whiten your teeth without harming enamel.

Xylitol

A natural sweetener that fights cavities and protects teeth.

Bromelaïne

A natural enzyme that removes stains for a brighter smile

Papaïne 

Removes stains and plaque gently, for a brighter, smoother smile.

Sodium Coco-Sulfate

A gentle, coconut-derived foaming agent and SLS alternative.

Nano Hydroxyapatite

Remineralizes enamel to make teeth stronger, whiter, and less sensitive.

PAP

Proven to gently whiten your teeth without harming enamel.

Xylitol

A natural sweetener that fights cavities and protects teeth.

Bromelaïne

A natural enzyme that removes stains for a brighter smile

Papaïne 

Removes stains and plaque gently, for a brighter, smoother smile.

Sodium Coco-Sulfate

A gentle, coconut-derived foaming agent and SLS alternative.

Nano Hydroxyapatite

Remineralizes enamel to make teeth stronger, whiter, and less sensitive.

PAP

Proven to gently whiten your teeth without harming enamel.

Xylitol

A natural sweetener that fights cavities and protects teeth.

Bromelaïne

A natural enzyme that removes stains for a brighter smile

Papaïne 

Removes stains and plaque gently, for a brighter, smoother smile.

Sodium Coco-Sulfate

A gentle, coconut-derived foaming agent and SLS alternative.

Nano Hydroxyapatite

Remineralizes enamel to make teeth stronger, whiter, and less sensitive.

PAP

Proven to gently whiten your teeth without harming enamel.

Xylitol

A natural sweetener that fights cavities and protects teeth.

Bromelaïne

A natural enzyme that removes stains for a brighter smile

Papaïne 

Removes stains and plaque gently, for a brighter, smoother smile.

Sodium Coco-Sulfate

A gentle, coconut-derived foaming agent and SLS alternative.

Nano Hydroxyapatite

Remineralizes enamel to make teeth stronger, whiter, and less sensitive.

PAP

Proven to gently whiten your teeth without harming enamel.

Xylitol

A natural sweetener that fights cavities and protects teeth.

Bromelaïne

A natural enzyme that removes stains for a brighter smile

Papaïne 

Removes stains and plaque gently, for a brighter, smoother smile.

Sodium Coco-Sulfate

A gentle, coconut-derived foaming agent and SLS alternative.

Nano Hydroxyapatite

Remineralizes enamel to make teeth stronger, whiter, and less sensitive.

PAP

Proven to gently whiten your teeth without harming enamel.

Xylitol

A natural sweetener that fights cavities and protects teeth.

Bromelaïne

A natural enzyme that removes stains for a brighter smile

Papaïne 

Removes stains and plaque gently, for a brighter, smoother smile.

Sodium Coco-Sulfate

A gentle, coconut-derived foaming agent and SLS alternative.

Nano Hydroxyapatite

Remineralizes enamel to make teeth stronger, whiter, and less sensitive.

PAP

Proven to gently whiten your teeth without harming enamel.

Xylitol

A natural sweetener that fights cavities and protects teeth.

Bromelaïne

A natural enzyme that removes stains for a brighter smile

Papaïne 

Removes stains and plaque gently, for a brighter, smoother smile.

Sodium Coco-Sulfate

A gentle, coconut-derived foaming agent and SLS alternative.

Nano Hydroxyapatite

Remineralizes enamel to make teeth stronger, whiter, and less sensitive.

PAP

Proven to gently whiten your teeth without harming enamel.

Xylitol

A natural sweetener that fights cavities and protects teeth.

Bromelaïne

A natural enzyme that removes stains for a brighter smile

Papaïne 

Removes stains and plaque gently, for a brighter, smoother smile.

Sodium Coco-Sulfate

A gentle, coconut-derived foaming agent and SLS alternative.

Nano Hydroxyapatite

Remineralizes enamel to make teeth stronger, whiter, and less sensitive.

PAP

Proven to gently whiten your teeth without harming enamel.

Xylitol

A natural sweetener that fights cavities and protects teeth.

Bromelaïne

A natural enzyme that removes stains for a brighter smile

Papaïne 

Removes stains and plaque gently, for a brighter, smoother smile.

Sodium Coco-Sulfate

A gentle, coconut-derived foaming agent and SLS alternative.

Nano Hydroxyapatite

Remineralizes enamel to make teeth stronger, whiter, and less sensitive.

PAP

Proven to gently whiten your teeth without harming enamel.

Xylitol

A natural sweetener that fights cavities and protects teeth.

Bromelaïne

A natural enzyme that removes stains for a brighter smile

Papaïne 

Removes stains and plaque gently, for a brighter, smoother smile.

Sodium Coco-Sulfate

A gentle, coconut-derived foaming agent and SLS alternative.

Nano Hydroxyapatite

Remineralizes enamel to make teeth stronger, whiter, and less sensitive.

PAP

Proven to gently whiten your teeth without harming enamel.

Xylitol

A natural sweetener that fights cavities and protects teeth.

Bromelaïne

A natural enzyme that removes stains for a brighter smile

Papaïne 

Removes stains and plaque gently, for a brighter, smoother smile.

Sodium Coco-Sulfate

A gentle, coconut-derived foaming agent and SLS alternative.

Nano Hydroxyapatite

Remineralizes enamel to make teeth stronger, whiter, and less sensitive.

PAP

Proven to gently whiten your teeth without harming enamel.

Xylitol

A natural sweetener that fights cavities and protects teeth.

Bromelaïne

A natural enzyme that removes stains for a brighter smile

Papaïne 

Removes stains and plaque gently, for a brighter, smoother smile.

Sodium Coco-Sulfate

A gentle, coconut-derived foaming agent and SLS alternative.

Nano Hydroxyapatite

Remineralizes enamel to make teeth stronger, whiter, and less sensitive.

PAP

Proven to gently whiten your teeth without harming enamel.

Xylitol

A natural sweetener that fights cavities and protects teeth.

Bromelaïne

A natural enzyme that removes stains for a brighter smile

Papaïne 

Removes stains and plaque gently, for a brighter, smoother smile.

Sodium Coco-Sulfate

A gentle, coconut-derived foaming agent and SLS alternative.

Nano Hydroxyapatite

Remineralizes enamel to make teeth stronger, whiter, and less sensitive.

PAP

Proven to gently whiten your teeth without harming enamel.

Xylitol

A natural sweetener that fights cavities and protects teeth.

Bromelaïne

A natural enzyme that removes stains for a brighter smile

Papaïne 

Removes stains and plaque gently, for a brighter, smoother smile.

Sodium Coco-Sulfate

A gentle, coconut-derived foaming agent and SLS alternative.

Nano Hydroxyapatite

Remineralizes enamel to make teeth stronger, whiter, and less sensitive.

PAP

Proven to gently whiten your teeth without harming enamel.

Xylitol

A natural sweetener that fights cavities and protects teeth.

Bromelaïne

A natural enzyme that removes stains for a brighter smile

Papaïne 

Removes stains and plaque gently, for a brighter, smoother smile.

Sodium Coco-Sulfate

A gentle, coconut-derived foaming agent and SLS alternative.

Nano Hydroxyapatite

Remineralizes enamel to make teeth stronger, whiter, and less sensitive.

PAP

Proven to gently whiten your teeth without harming enamel.

Xylitol

A natural sweetener that fights cavities and protects teeth.

Bromelaïne

A natural enzyme that removes stains for a brighter smile

Papaïne 

Removes stains and plaque gently, for a brighter, smoother smile.

Sodium Coco-Sulfate

A gentle, coconut-derived foaming agent and SLS alternative.

Nano Hydroxyapatite

Remineralizes enamel to make teeth stronger, whiter, and less sensitive.

PAP

Proven to gently whiten your teeth without harming enamel.

Xylitol

A natural sweetener that fights cavities and protects teeth.

Bromelaïne

A natural enzyme that removes stains for a brighter smile

Papaïne 

Removes stains and plaque gently, for a brighter, smoother smile.

Sodium Coco-Sulfate

A gentle, coconut-derived foaming agent and SLS alternative.

Nano Hydroxyapatite

Remineralizes enamel to make teeth stronger, whiter, and less sensitive.

PAP

Proven to gently whiten your teeth without harming enamel.

Xylitol

A natural sweetener that fights cavities and protects teeth.

Bromelaïne

A natural enzyme that removes stains for a brighter smile

Papaïne 

Removes stains and plaque gently, for a brighter, smoother smile.

Sodium Coco-Sulfate

A gentle, coconut-derived foaming agent and SLS alternative.

Nano Hydroxyapatite

Remineralizes enamel to make teeth stronger, whiter, and less sensitive.

PAP

Proven to gently whiten your teeth without harming enamel.

Xylitol

A natural sweetener that fights cavities and protects teeth.

Bromelaïne

A natural enzyme that removes stains for a brighter smile

Papaïne 

Removes stains and plaque gently, for a brighter, smoother smile.

Sodium Coco-Sulfate

A gentle, coconut-derived foaming agent and SLS alternative.

Nano Hydroxyapatite

Remineralizes enamel to make teeth stronger, whiter, and less sensitive.

PAP

Proven to gently whiten your teeth without harming enamel.

Xylitol

A natural sweetener that fights cavities and protects teeth.

Bromelaïne

A natural enzyme that removes stains for a brighter smile

Papaïne 

Removes stains and plaque gently, for a brighter, smoother smile.

Sodium Coco-Sulfate

A gentle, coconut-derived foaming agent and SLS alternative.

Nano Hydroxyapatite

Remineralizes enamel to make teeth stronger, whiter, and less sensitive.

PAP

Proven to gently whiten your teeth without harming enamel.

Xylitol

A natural sweetener that fights cavities and protects teeth.

Bromelaïne

A natural enzyme that removes stains for a brighter smile

Papaïne 

Removes stains and plaque gently, for a brighter, smoother smile.

Sodium Coco-Sulfate

A gentle, coconut-derived foaming agent and SLS alternative.

Nano Hydroxyapatite

Remineralizes enamel to make teeth stronger, whiter, and less sensitive.

PAP

Proven to gently whiten your teeth without harming enamel.

Xylitol

A natural sweetener that fights cavities and protects teeth.

Bromelaïne

A natural enzyme that removes stains for a brighter smile

Papaïne 

Removes stains and plaque gently, for a brighter, smoother smile.

Sodium Coco-Sulfate

A gentle, coconut-derived foaming agent and SLS alternative.

Nano Hydroxyapatite

Remineralizes enamel to make teeth stronger, whiter, and less sensitive.

PAP

Proven to gently whiten your teeth without harming enamel.

Xylitol

A natural sweetener that fights cavities and protects teeth.

Bromelaïne

A natural enzyme that removes stains for a brighter smile

Papaïne 

Removes stains and plaque gently, for a brighter, smoother smile.

Sodium Coco-Sulfate

A gentle, coconut-derived foaming agent and SLS alternative.

Nano Hydroxyapatite

Remineralizes enamel to make teeth stronger, whiter, and less sensitive.

PAP

Proven to gently whiten your teeth without harming enamel.

Xylitol

A natural sweetener that fights cavities and protects teeth.

Bromelaïne

A natural enzyme that removes stains for a brighter smile

Papaïne 

Removes stains and plaque gently, for a brighter, smoother smile.

Sodium Coco-Sulfate

A gentle, coconut-derived foaming agent and SLS alternative.

Nano Hydroxyapatite

Remineralizes enamel to make teeth stronger, whiter, and less sensitive.

PAP

Proven to gently whiten your teeth without harming enamel.

Xylitol

A natural sweetener that fights cavities and protects teeth.

Bromelaïne

A natural enzyme that removes stains for a brighter smile

Papaïne 

Removes stains and plaque gently, for a brighter, smoother smile.

Sodium Coco-Sulfate

A gentle, coconut-derived foaming agent and SLS alternative.

Nano Hydroxyapatite

Remineralizes enamel to make teeth stronger, whiter, and less sensitive.

PAP

Proven to gently whiten your teeth without harming enamel.

Xylitol

A natural sweetener that fights cavities and protects teeth.

Bromelaïne

A natural enzyme that removes stains for a brighter smile

Papaïne 

Removes stains and plaque gently, for a brighter, smoother smile.

Sodium Coco-Sulfate

A gentle, coconut-derived foaming agent and SLS alternative.

Nano Hydroxyapatite

Remineralizes enamel to make teeth stronger, whiter, and less sensitive.

PAP

Proven to gently whiten your teeth without harming enamel.

Xylitol

A natural sweetener that fights cavities and protects teeth.

Bromelaïne

A natural enzyme that removes stains for a brighter smile

Papaïne 

Removes stains and plaque gently, for a brighter, smoother smile.

Sodium Coco-Sulfate

A gentle, coconut-derived foaming agent and SLS alternative.

Nano Hydroxyapatite

Remineralizes enamel to make teeth stronger, whiter, and less sensitive.

PAP

Proven to gently whiten your teeth without harming enamel.

Xylitol

A natural sweetener that fights cavities and protects teeth.

Bromelaïne

A natural enzyme that removes stains for a brighter smile

Papaïne 

Removes stains and plaque gently, for a brighter, smoother smile.

Sodium Coco-Sulfate

A gentle, coconut-derived foaming agent and SLS alternative.

Nano Hydroxyapatite

Remineralizes enamel to make teeth stronger, whiter, and less sensitive.

PAP

Proven to gently whiten your teeth without harming enamel.

Xylitol

A natural sweetener that fights cavities and protects teeth.

Bromelaïne

A natural enzyme that removes stains for a brighter smile

Papaïne 

Removes stains and plaque gently, for a brighter, smoother smile.

Sodium Coco-Sulfate

A gentle, coconut-derived foaming agent and SLS alternative.

Nano Hydroxyapatite

Remineralizes enamel to make teeth stronger, whiter, and less sensitive.

How to use

The safest way to a brighter smile.

Step 1

Lightly dip your wet toothbrush into the whitening powder. (Use with or without toothpaste, both work equally well.)

Step 2

Start on the front of front teeth until the powder starts to foam. Then brush as usual for 2 to 3 minutes.

Step 3

Rinse, smile, and shine – instantly feel the freshness and smoothness.

30 day Money Back Guarantee

We promise results.

Tired of whitening products that cause pain or deliver zero results? We believe this is the last one you'll ever need. If you don't see a significant difference in 30 days, you get your money back. That's our promise

Frequently Asked Questions

What if I am not satisfied with the results?

What is the shipping time?

How exactly does Formula+ Whitening Powder work?

How do I use the powder?

Is it safe for my enamel and gums?

When will I see results?

Can I use this if I have sensitive teeth?

The results speak for themselves.

4

Obsessed with my whiter teeth.

5

Bright smile, instant results!

5

Noticeable difference in days!

5

My teeth feel so clean & bright.

4

Obsessed with my whiter teeth.

5

Bright smile, instant results!

5

Noticeable difference in days!

5

My teeth feel so clean & bright.

4

Obsessed with my whiter teeth.

5

Bright smile, instant results!

5

Noticeable difference in days!

5

My teeth feel so clean & bright.

4

Obsessed with my whiter teeth.

5

Bright smile, instant results!

5

Noticeable difference in days!

5

My teeth feel so clean & bright.

4

Obsessed with my whiter teeth.

5

Bright smile, instant results!

5

Noticeable difference in days!

5

My teeth feel so clean & bright.

4

Obsessed with my whiter teeth.

5

Bright smile, instant results!

5

Noticeable difference in days!

5

My teeth feel so clean & bright.

4

Confidence boost in a jar!

5

Finally, a whiter smile.

4

Easy to use, great outcome.

5

Love my new bright smile.

4

Confidence boost in a jar!

5

Finally, a whiter smile.

4

Easy to use, great outcome.

5

Love my new bright smile.

4

Confidence boost in a jar!

5

Finally, a whiter smile.

4

Easy to use, great outcome.

5

Love my new bright smile.

4

Confidence boost in a jar!

5

Finally, a whiter smile.

4

Easy to use, great outcome.

5

Love my new bright smile.

4

Confidence boost in a jar!

5

Finally, a whiter smile.

4

Easy to use, great outcome.

5

Love my new bright smile.

4

Confidence boost in a jar!

5

Finally, a whiter smile.

4

Easy to use, great outcome.

5

Love my new bright smile.