Formula+ Whitening Powder is a synergy of the whitening power of PAP, enamel-strengthening nano-hydroxyapatite, and stain-removing natural enzymes.
Formula+ Team
Due to the huge run on our Black Friday sale, the Whitening Powder is almost sold out.
1. Dip your toothbrush
Lightly dip your wet toothbrush into the whitening powder. (Use with or without toothpaste, both work equally well.)
2. Brush as usual
Gently brush your teeth for 2 minutes. Our formula works without harsh foaming ingredients like SLS. No unnecessary chemicals, just whitening.
3. Rinse & smile
Rinse, smile & shine – notice the freshness and brightness right away.
PAP (Phthalimidoperoxycaproic Acid), Hydroxyapatite (nano), Calcium Carbonate, Hydrated Silica, Kaolin, Xylitol, Sodium Coco-Sulfate, Menthol, Mentha Oils (peppermint, arvensis), Aroma, Limonene, Papain, Bromelain
The effectiveness of this whitening powder is based on the scientifically validated actions of its three key ingredients (PAP, n-Ha & enzymes), which work together for comprehensive whitening and oral health.
PAP (Phthalimidoperoxycaproic Acid)
PAP whitens teeth by oxidizing stains without releasing the aggressive free radicals associated with traditional peroxides, thus minimizing sensitivity and enamel damage. A study by Hismat et al. in the Journal of Clinical and Experimental Dentistry (2021) confirmed the whitening efficacy and safety of a PAP-based formulation, establishing it as a gentle alternative for stain removal.
Nano-Hydroxyapatite (n-Ha)
Nano-Hydroxyapatite is a biomimetic mineral that mimics natural enamel. It works by filling microscopic pits on the tooth's surface, which remineralizes and strengthens enamel, reduces sensitivity by blocking exposed nerve pathways, and creates a smoother, glossier appearance. A 2014 review by Pepla et al. in the Journal of Dentistry summarizes multiple studies confirming n-Ha's effectiveness for both enamel remineralization and treating hypersensitivity.
Natural Enzymes
Natural enzymes, such as papain from papaya, are proteolytic, meaning they break down proteins. They work by dissolving the thin protein film (pellicle) on the tooth surface where stains and plaque accumulate, effectively lifting extrinsic discoloration without abrasion. A 2018 study by Chakravarthy & Hossain in the Journal of Medicinal Plants Studies demonstrated papain's ability to remove stains and reduce plaque by targeting this pellicle layer.
PAP
Whitens teeth
n-Ha
Strengthens enamel
Enzymes
Removes stains
A customer sent us this result after just two weeks of brushing with Formula Whitening Powder.
Effectively breaks down stubborn stains from coffee, wine, and smoking.
Infused with n-Ha to remineralize and strengthen your enamel.
Reveals a whiter, brighter smile by just brushing.
100% pain-free alternative to peroxide, suitable for sensitive teeth.
Effectively breaks down stubborn stains from coffee, wine, and smoking.
Infused with n-Ha to remineralize and strengthen your enamel.
Reveals a whiter, brighter smile by just brushing.
100% pain-free alternative to peroxide, suitable for sensitive teeth.
Clinically proven, powerful ingredients for groundbreaking benefits.
Formula+ whitening in a nutshell
Formula+ whitening in a nutshell
PAP is a breakthrough whitening agent that removes stains safely without peroxide. It whitens at the surface, without irritating enamel or nerves.
Nano-Hydroxyapatite (n-Ha) fills micro-cracks and smooths enamel. Together they strengthen teeth and create a naturally brighter smile.
Enyzmes (papain & bromelain) are derived from papaya and pineapple. They work by breaking down the proteins that cause stains to stick to your teeth.
Purple serums, powders, or toothpastes for whiter teeth? Nothing more than optical illusion.
Formula+ is made of carefully selected clean ingredients backed by research, which delivers whitening that’s safe, effective, and truly science-driven.
Unlike many whitening products, Formula+ contains no peroxide, no SLS, no fluoride.
That means no sensitivity, no enamel erosion, and no gum irritation. Every ingredient is there for a purpose: safe whitening, stronger enamel, and a healthier smile.
How to use
Lightly dip your wet toothbrush into the whitening powder. (Use with or without toothpaste, both work equally well.)
Start on the front of front teeth until the powder starts to foam. Then brush as usual for 2 to 3 minutes.
Rinse, smile, and shine – instantly feel the freshness and smoothness.
Formula+ offers a 30-day money-back guarantee. If you are not satisfied with the product, you can contact customer service for a return or refund.
Orders are shipped directly from the Netherlands with track & trace.
The powder relies on a triple-action synergy:
Using it is simple and easily fits into your routine:
Yes, the formula is 100% safe for daily use. It contains no peroxide, no harsh abrasives, and no SLS (Sodium Lauryl Sulfate). This prevents the painful sensitivity or gum irritation often caused by traditional bleaching agents.
Many users notice a difference after the very first brush, with teeth feeling smoother and looking fresher. For optimal and clearly visible whitening results, consistent daily use over several weeks is recommended.
Absolutely. Because the product is hydrogen peroxide-free, it is specifically suitable for people with sensitive teeth. Furthermore, the added Nano-Hydroxyapatiet actually helps reduce sensitivity by strengthening the enamel.
Obsessed with my whiter teeth.
Bright smile, instant results!
Noticeable difference in days!
My teeth feel so clean & bright.
Obsessed with my whiter teeth.
Bright smile, instant results!
Noticeable difference in days!
My teeth feel so clean & bright.
Obsessed with my whiter teeth.
Bright smile, instant results!
Noticeable difference in days!
My teeth feel so clean & bright.
Obsessed with my whiter teeth.
Bright smile, instant results!
Noticeable difference in days!
My teeth feel so clean & bright.
Obsessed with my whiter teeth.
Bright smile, instant results!
Noticeable difference in days!
My teeth feel so clean & bright.
Obsessed with my whiter teeth.
Bright smile, instant results!
Noticeable difference in days!
My teeth feel so clean & bright.
Confidence boost in a jar!
Finally, a whiter smile.
Easy to use, great outcome.
Love my new bright smile.
Confidence boost in a jar!
Finally, a whiter smile.
Easy to use, great outcome.
Love my new bright smile.
Confidence boost in a jar!
Finally, a whiter smile.
Easy to use, great outcome.
Love my new bright smile.
Confidence boost in a jar!
Finally, a whiter smile.
Easy to use, great outcome.
Love my new bright smile.
Confidence boost in a jar!
Finally, a whiter smile.
Easy to use, great outcome.
Love my new bright smile.
Confidence boost in a jar!
Finally, a whiter smile.
Easy to use, great outcome.
Love my new bright smile.
