Oral Care, Reimagined.
Based in the Netherlands, we started with a simple belief: a truly radiant smile is a healthy smile. Frustrated by an industry forcing compromises, we set out to create something different.
Our clean, science-backed oral care is formulated right here under the highest standards, ensuring it's both powerfully effective and fundamentally good for you.
Formulated in the Netherlands.
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Clean & Effective
Our formulas are proudly free of fluoride, SLS, and peroxides. Just proven, high-quality ingredients you can trust.
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Science-Backed Formulas
We don’t rely on trends. Our unique synergy of PAP, n-Ha, and Enzymes is developed based on proven scientific research for visible, lasting results.
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Oral Care for Everyone
From our powerful whitening solutions for adults to our gentle, PAP-free formulas for kids, we've created a complete system for the entire family.
Our mission
What we strive for
Our mission is to set a new standard in oral care. We want to move beyond single-benefit, aggressive treatments and offer a complete system that improves your dental health from its foundation. We aim to create products that you can trust for your entire family—from providing the confidence of a brilliantly white smile with our Whitening Powder to ensuring the safe, healthy development of your children's teeth.
Why we do it
Our passion stems from a simple refusal to compromise. We were tired of the options: harsh peroxides that cause painful sensitivity, or natural alternatives that simply don’t work. We knew there had to be a better way. This led us to a scientific breakthrough—not with one ingredient, but with a powerful synergy of PAP, n-Ha, and Enzymes. We discovered we could effectively whiten, actively rebuild enamel, and gently cleanse all at once. We do what we do because we believe no one should ever have to sacrifice their health for a beautiful smile. Our formulas are the proof.
