Oral Care, Reimagined
Elevating Oral Care Through Clean Science
Formulated in the Netherlands, Formula+ was born from a simple but powerful belief: you should never have to choose between clinical-level results and safe, clean ingredients.
A new standard of performance
For decades, traditional oral care has relied on harsh chemicals, painful bleaching agents, and unnecessary synthetic fillers to create the illusion of a healthy smile. We set out to change that by pioneering a new standard of performance-driven dental care that actually works with your body, not against it.
We design precision formulas
By harnessing the power of advanced biominerals—like enamel-restoring Hydroxyapatite—and nourishing botanical extracts, we design precision formulas that actively repair, protect, and brighten your smile from the inside out. No harsh abrasives. No sensitivity. Just real, lasting results.
Formulated in the Netherlands
Engineered with European precision and manufactured to the highest standards of quality and safety.
Science-Backed Efficacy
We use clinically proven, bio-active ingredients that genuinely improve your oral health at a structural level.
Uncompromisingly Clean
100% free from SLS, fluoride, harsh peroxides, and artificial additives. We deliver a pristine clean that perfectly respects and balances your oral microbiome.