Oral Care, Reimagined.

Formulated in the Netherlands

Time to go fluoride-free

  • Remineralizing

    Strengthen and repair

    Powered by Nano-Hydroxyapatite—the exact mineral that makes up 97% of your enamel. Working alongside Xylitol, it binds directly to your teeth to help fill microscopic fissures, support enamel against early erosion, and defend against daily acid wear.

  • Gum Health

    Nourishing gum care

    A healthy smile starts at the roots. We’ve infused our formula with a soothing blend of Aloe Vera and vitamins (A, C, and E) that helps care for your gums and support a healthy foundation for your teeth.

  • Clean Ingredients

    Effective while keeping it clean

    Free from fluoride, SLS, and harsh abrasives, our formula delivers a pristine clean that respects your oral microbiome using a gentle, coconut-derived foam.

About Formulated in the Netherlands, Formula+ was born from a simple but powerful belief: you should never have to choose between high-performance results and safe, clean ingredients.
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From remineralizing to whitening, we have it figured out.

Testimonials
5/5

"Love that it’s fluoride-free but still powerful. The cleanest my mouth has ever felt!"

Laura
4/5

"Zero sensitivity since I switched. My teeth feel smooth and strong."

Harry
5/5

"Coffee stains are gone. My smile has never looked this bright"

Larissa

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