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4.5 Excellent

Science based
whitening that
actually works.

Achieve stunning results with a clean formula you can feel good about.

Always free from fluoride, peroxide, SLS, and parabens.

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Formulated in the Netherlands
Clean ingredients
Free from fluoride, SLS, paraben & peroxide

Oral Care, Reimagined.

Performance Whitening Remineralizing Care Kids Collection
Formula+ in a jar 360 video

Formula+ Whitening Powder

Regular price €24,95
Sale price €24,95 Regular price €24,95
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Formula+ Whitening Powder is a synergy of the whitening power of PAP, enamel-strengthening nano-hydroxyapatite, and...
In Development

Formula+ Whitening Toothpaste - Watermelon Mint

Regular price €0,00
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Discover the power of a whiter smile with Formula+ Whitening Toothpaste in Watermelon Mint. This...
Formula Plus Performance Whitening tube on a white background
In Development

Formula+ Whitening Toothpaste - Lemon Mint

Regular price €0,00
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Refresh your mouth and brighten your smile with Formula+ Whitening Toothpaste in Lemon Mint. This...
Whitening toothpaste of the collection Performance Whitening
In Development

Formula+ Whitening Tandpasta - Pure Mint

Regular price €0,00
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Experience a brilliantly white smile with our Formula+ Whitening Toothpaste in Pure Mint. This advanced...
Tube of Formula+ toothpaste on a white background
In Development

Formula+ Remineralizing Care Toothpaste - Watermelon Mint

Regular price €0,00
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Intensively care for your teeth with Formula+ Remineralizing Care Toothpaste in Watermelon Mint. This specially...
Tube of Formula+ toothpaste on a white background
In Development

Formula+ Remineralizing Care Toothpaste - Pure Mint

Regular price €0,01
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Choose optimal oral care with Formula+ Remineralizing Care Toothpaste in Pure Mint. Enriched with Nano-Hydroxyapatite,...
Formula Plus Remineralizing Care tube on a white background
In Development

Formula+ Remineralizing Care Toothpaste - Lemon Mint

Regular price €0,00
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Give your teeth the care they deserve with Formula+ Remineralizing Care Toothpaste in Lemon Mint....
Tube of Formula+ Kids toothpaste on a white background
In Development

Formula+ Kids Gentle Toothpaste - Watermelon Mint

Regular price €0,00
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Make brushing fun and effective for kids with Formula+ Kids Gentle Toothpaste in Watermelon Mint....
Tube of Formula+ Kids toothpaste on a white background
In Development

Formula+ Kids Gentle Toothpaste - Pure Mint

Regular price €0,00
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For a fresh and strong kid's smile, choose Formula+ Kids Gentle Toothpaste in Pure Mint....
Tube of Formula Kids toothpaste with lemon flavor on a white background
In Development

Formula+ Kids Gentle Toothpaste - Lemon Mint

Regular price €0,00
Sale price €0,00 Regular price
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Give your children a healthy smile with Formula+ Kids Gentle Toothpaste in Lemon Mint. Specifically...
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30 day Money Back Guarantee

We promise results.

Tired of whitening products that cause pain or deliver zero results? We believe this is the last one you'll ever need. If you don't see a significant difference in 30 days, you get your money back. That's our promise

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Why choose Formula+

Clean products

We prioritize your oral wellness by excluding harsh or controversial additives. Our formula is mindfully made for a truly pure and worry-free whitening experience daily.

Science based

We rely on dental science, not fads. Our formula uses key ingredients like PAP and nano-hydroxyapatite, which are clinically proven to whiten and restore enamel.

Guaranteed results

We offer a full money-back guarantee if our products don't meet your expectations, because we believe in their performance.