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Excellent 4.7

Science based
whitening that
actually works.

Achieve stunning results with a clean formula you can feel good about.

Always free from peroxide, SLS, and parabens.

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Formulated in the Netherlands
Clean ingredients
Free from fluoride, SLS, paraben & peroxide

Oral Care, Reimagined.

Performance Whitening Remineralizing Care Kids Collection
Formula+ in a jar 360 video
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Formula+ Whitening Powder

Regular price €23,95
Sale price €23,95 Regular price €23,95
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Formula+ Whitening Powder harnesses the power of synergy, where every ingredient works together for a healthier,...
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Whitening toothpaste of the collection Performance Whitening
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Formula+ Whitening Toothpaste - Watermelon Mint

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Discover the power of a whiter smile with Formula+ Whitening Toothpaste in Watermelon Mint. This...
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Formula+ Whitening Toothpaste - Lemon Mint

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Refresh your mouth and brighten your smile with Formula+ Whitening Toothpaste in Lemon Mint. This...
Whitening toothpaste of the collection Performance Whitening
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Formula+ Whitening Tandpasta - Pure Mint

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Experience a brilliantly white smile with our Formula+ Whitening Toothpaste in Pure Mint. This advanced...
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Formula+ Remineralizing Care Toothpaste - Watermelon Mint

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Intensively care for your teeth with Formula+ Remineralizing Care Toothpaste in Watermelon Mint. This specially...
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Formula+ Remineralizing Care Toothpaste - Pure Mint

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Choose optimal oral care with Formula+ Remineralizing Care Toothpaste in Pure Mint. Enriched with Nano-Hydroxyapatite,...
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Formula+ Remineralizing Care Toothpaste - Lemon Mint

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Give your teeth the care they deserve with Formula+ Remineralizing Care Toothpaste in Lemon Mint....
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Formula+ Kids Gentle Toothpaste - Watermelon Mint

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Make brushing fun and effective for kids with Formula+ Kids Gentle Toothpaste in Watermelon Mint....
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Formula+ Kids Gentle Toothpaste - Pure Mint

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For a fresh and strong kid's smile, choose Formula+ Kids Gentle Toothpaste in Pure Mint....
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Formula+ Kids Gentle Toothpaste - Lemon Mint

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Give your children a healthy smile with Formula+ Kids Gentle Toothpaste in Lemon Mint. Specifically...
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What makes us different.

Two jars of Formula+ whitening powder on a dark background with a spotlight effect.

Oral care, reimagined.

While other brands rely on a single, aggressive ingredient, our formula is a synergy of three gentle actives. This achieves whitening, cleaning and repairing simultaneously, a complete, smarter approach to oral care.

Powder explosion of PAP, n-Ha and Enzymes against a black background

Only clean products.

No Fluoride. No SLS. No peroxide. Our science-based brand delivers powerful results with a clean synergy of PAP, n-Ha, and Enzymes.

Three beams of light converge in the center of a Whitening powder Jar

Synergy that works

Our science-based synergy of PAP, nano-Hydroxyapatite, and Enzymes whitens, repairs, and purifies.

Read the science behind our Formula

Let's talk science

The Ingredient Showdown: Formula Plus vs. Conventional Toothpaste

The Ingredient Showdown: Formula Plus vs. Conventional Toothpaste

Making the Choice Clear   Throughout this series, we have explored the science behind the...
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Starving Bad Bacteria: The Unique Oral Health Benefits of Xylitol

Starving Bad Bacteria: The Unique Oral Health Benefits of Xylitol

Rethinking "Antibacterial"   For years, the approach to fighting cavities was to "kill all germs"...
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The Formula Plus Solution: Science for a Healthier Smile

The Formula Plus Solution: Science for a Healthier Smile

Rebuilding Your Teeth, Naturally   Imagine being able to rebuild your tooth enamel with the...
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Foam Isn't Clean: How SLS and Harsh Abrasives Can Damage Your Mouth

Foam Isn't Clean: How SLS and Harsh Abrasives Can Damage Your Mouth

Deconstructing the "Squeaky Clean" Feeling   That rich, foamy lather you get when you brush...
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Formula+ performance whitening powder with text 'No Hype, Only Science' on a white background

Formula+ Whitening Powder

We promise results.

Tired of whitening products that cause pain or deliver zero results? We believe this is the last one you'll ever need. If you don't see a significant difference in 30 days, you get your money back. That's our promise

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