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4.5 Excellent

Science based
whitening that
actually works.

Achieve stunning results with a clean formula you can feel good about.

Always free from fluoride, peroxide, SLS, and parabens.

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Formulated in the Netherlands
Clean ingredients
Free from fluoride, SLS, paraben & peroxide

Oral Care, Reimagined.

Formula+ in a jar 360 video

Formula+ Whitening Powder

Regular price €29,95
Sale price €29,95 Regular price €29,95
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In Development

Formula+ Whitening Toothpaste - Watermelon Mint

Regular price €0,00
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Formula Plus Performance Whitening tube on a white background
In Development

Formula+ Whitening Toothpaste - Lemon Mint

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Whitening toothpaste of the collection Performance Whitening
In Development

Formula+ Whitening Tandpasta - Pure Mint

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Tube of Formula+ toothpaste on a white background
In Development

Formula+ Remineralizing Care Toothpaste - Watermelon Mint

Regular price €0,00
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Tube of Formula+ toothpaste on a white background
In Development

Formula+ Remineralizing Care Toothpaste - Pure Mint

Regular price €0,00
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Formula Plus Remineralizing Care tube on a white background
In Development

Formula+ Remineralizing Care Toothpaste - Lemon Mint

Regular price €0,00
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Tube of Formula+ Kids toothpaste on a white background
In Development

Formula+ Kids Gentle Toothpaste - Watermelon Mint

Regular price €0,00
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Tube of Formula+ Kids toothpaste on a white background
In Development

Formula+ Kids Gentle Toothpaste - Pure Mint

Regular price €0,00
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Tube of Formula Kids toothpaste with lemon flavor on a white background
In Development

Formula+ Kids Gentle Toothpaste - Lemon Mint

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What makes us different.

Formula+ performance whitening powder with text 'No Hype, Only Science' on a white background

30 day Money Back Guarantee

We promise results.

Tired of whitening products that cause pain or deliver zero results? We believe this is the last one you'll ever need. If you don't see a significant difference in 30 days, you get your money back. That's our promise