Remineralizing Toothpaste
Strengthens enamel, soothes gums, freshens breath. Fluoride-free toothpaste with 10% Nano-Hydroxyapatite — the mineral your teeth are built from. Available in three flavors: Original Mint, Cinnamint & Fresh Coco.
Whitening
Not satisfied? Email us within 30 days of receiving your order at info@formula-plus.com with your order number and return the product. You’ll receive a full refund of your purchase amount. No photos required, no hassle.
Give your toothpaste a whitening boost
Formula+ Performance Whitening harnesses the power of PAP, nano-hydroxyapatite and natural enzymes to whiten teeth and repair enamel with every brush.
- Peroxide-free — no sensitivity
- With PAP & nano-hydroxyapatite
- Removes surface stains
- Repairs & strengthens enamel
- Fluoride-free
- SLS-free
Simple to use
Wet your toothbrush, dip it in the powder, with or without toothpaste as you prefer. A few times a week for a visibly whiter smile.
Results after one brush
Our customers see a visible difference right after the first brush — without sensitivity or irritation.
30-day money-back guarantee
Not satisfied? Email us within 30 days with your order number, send the product back and you receive your full purchase amount refunded. No photos, no hassle.
Aqua, Sorbitol, Glycerin, Hydroxyapatite, Xylitol, Hydrated Silica, Mentha Piperita (Peppermint) Oil, Xanthan Gum, Cellulose Gum, Sodium Coco-Sulfate, Menthol, Tocopherol (Vitamin E), Sodium Ascorbyl Phosphate (Vitamin C), Sodium Benzoate, Aloe Vera, Retinyl Palmitate (Vitamin A)
Orders are shipped directly from the Netherlands with track & trace.
- Netherlands & Belgium: Typically delivered within 2 working days.
- International: Shipping times vary by country, but your tracking information will provide an estimated delivery date.
Time to go fluoride-free
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Remineralizing
Strengthen and repair
Powered by Nano-Hydroxyapatite—the exact mineral that makes up 97% of your enamel. Working alongside Xylitol, it binds directly to your teeth to help fill microscopic fissures, support enamel against early erosion, and defend against daily acid wear.
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Gum Health
Nourishing gum care
A healthy smile starts at the roots. We’ve infused our formula with a soothing blend of Aloe Vera and vitamins (A, C, and E) that helps care for your gums and support a healthy foundation for your teeth.
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Clean Ingredients
Effective while keeping it clean
Free from fluoride, SLS, and harsh abrasives, our formula delivers a pristine clean that respects your oral microbiome using a gentle, coconut-derived foam.
Hear it from them
Stronger teeth without fluoride
By filling microscopic surface flaws with Hydroxyapatite, teeth naturally regain their smooth, bright, and healthy shine.
Backed by nano-hydroxyapatite research
Nano-hydroxyapatite (n-Ha) has been studied since the 1970s — originally developed by NASA for astronauts with accelerated enamel loss. Today it has been the gold standard in toothpaste in Japan for years.
¹ Amaechi BT et al. (2019). Comparative efficacy of a hydroxyapatite and a fluoride toothpaste for prevention and remineralization of dental caries in children. BDJ Open 5, 18.
Active Ingredients
Nano-Hydroxyapatite
Your tooth enamel is made of 97% Hydroxyapatite. We use this exact mineral to rebuild your teeth naturally. By filling in rough spots on your teeth, this mineral creates a smoother, glossier surface.
Vitamin A, C & E
A healthy smile needs a strong foundation. Our formula is enriched with a powerful, antioxidant-rich blend of vitamins to actively soothe, protect, and condition your gum line.
Aloe Vera
Aloe Vera helps soothe and care for sensitive gums for a more comfortable daily clean.
Xylitol
Xylitol targets the specific bacteria responsible for tooth decay. It stops them from multiplying, helping to keep your mouth healthy and your breath fresh.
Not your regular toothpaste
Formula+ vs. Regular Toothpaste
Clean & Natural Oral Care
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Everything you wanted to ask
Does fluoride-free toothpaste really work?
Yes. Our formula uses nano-hydroxyapatite (n-Ha) — the exact mineral your enamel is already 97% made of. It fills microscopic damage on the surface and naturally strengthens the tooth. n-Ha can help support enamel remineralisation and is a popular fluoride-free alternative.
How much % Nano-Hydroxyapatite does it contain?
Our formula contains 10% nano-hydroxyapatite (n-Ha).
Are the products fully vegan?
Yes, all our products are 100% vegan.
Are the products cruelty-free?
Yes, all our products are completely cruelty-free — we never test on animals.
How quickly will I see results?
Most customers notice smoother tooth surfaces and fresher breath within 1-2 weeks. True enamel remineralization is gradual — with daily use, protection builds up over 4-8 weeks. For sensitive teeth, it may help reduce sensitivity.
Does it help with sensitive teeth?
n-Ha can help smooth the enamel surface, which many users with sensitive teeth find comfortable.
When will my order be delivered?
Orders before 22:00 are shipped same-day from the Netherlands. Delivery within NL/BE: 2 working days. Outside Benelux: 3-7 working days depending on country. You always get a track & trace link.
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