Performance Whitening Powder
Give your toothpaste a whitening boost
Formula+ Performance Whitening harnesses the power of PAP, nano-hydroxyapatite and natural enzymes to whiten teeth and repair enamel with every brush.
- Peroxide-free — no sensitivity
- With PAP & nano-hydroxyapatite
- Removes surface stains
- Repairs & strengthens enamel
- Fluoride-free
- SLS-free
Simple to use
Wet your toothbrush, dip it in the powder, with or without toothpaste as you prefer. A few times a week for a visibly whiter smile.
Results after one brush
Our customers see a visible difference right after the first brush — without sensitivity or irritation.
30-day money-back guarantee
Not satisfied? Email us within 30 days with your order number, send the product back and you receive your full purchase amount refunded. No photos, no hassle.
Upgrade your daily toothpaste: Formula+ Performance Whitening utilizes the power of PAP, nano-hydroxyapatite, and natural enzymes to whiten teeth and repair enamel with every brush.
Whitening
Vitamin A, C & E, Aloe Vera & Xylitol
Oral care, reinvented
Fluoride-free toothpaste with nano-hydroxyapatite (nHA) — the mineral your teeth are made of. Rebuilds enamel, soothes gums and freshens breath, without harsh ingredients.
- Fluoride-free, SLS- & paraben-free
- With nano-hydroxyapatite (nHA)
- Strengthens & rebuilds enamel
- Soothes gums & freshens breath
Available in 3 flavors
Choose from Original Mint, Cinnamint and Fresh Coco — each fluoride-free with the same powerful formula.
Nano-hydroxyapatite
The mineral your enamel is made of. Fills tiny imperfections for a smoother, stronger surface.
Vitamins A, C & E
Essential vitamins that keep gums and oral tissue healthy.
Aloe Vera
Naturally soothes and hydrates the gums.
Xylitol
A natural sweetener that fights harmful bacteria and keeps breath fresh.
Not just any toothpaste
See how Formula+ compares to regular toothpaste.
| Formula+ | Traditional | |
|---|---|---|
| Fluoride-free | ✓ | × |
| Strengthens enamel | ✓ | × |
| Rebuilds with natural minerals | ✓ | × |
| Nourishes gums (Aloe & Vitamins) | ✓ | × |
| 100% SLS-free | ✓ | × |
Not satisfied? Email us within 30 days of receiving your order at info@formula-plus.com with your order number and return the product. You’ll receive a full refund of your purchase amount. No photos required, no hassle.
PAP (Phthalimidoperoxycaproic Acid), Hydroxyapatite (nano), Calcium Carbonate, Hydrated Silica, Kaolin, Xylitol, Sodium Coco-Sulfate, Menthol, Mentha Oils (peppermint, arvensis), Aroma, Limonene, Papain, Bromelain
Effective + Clean
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Whitening
Science-backed whitening
Our formula harnesses the power of PAP technology for deep stain oxidation and Nano-Hydroxyapatite to strengthen enamel density. It is precision oral care designed to reveal a whiter, healthier smile from the very first use.
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Remineralizing
Strengthen and repair
We utilize Nano-Hydroxyapatite, the same bioactive mineral that makes up 97% of your enamel. This advanced compound binds directly to the tooth surface to fill microscopic fissures and lesions caused by daily wear.
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Clean Ingredients
Effective while keeping it clean
Efficacy meets ethics. Our powder is formulated without fluoride, SLS, or harsh abrasives, ensuring it is safe for daily use. Instead, we utilize a synergy of natural enzymes and Mentha oils to deliver a pristine clean that respects your oral microbiome.
The results speak for themselves.
A customer sent us this result after just one brush with our Formula+ Performance Whitening.
Hear it from them
PAP whitening, peroxide-free
Classic whitening uses hydrogen or carbamide peroxide — effective, but notorious for causing sensitivity and enamel damage. PAP (phthalimidoperoxycaproic acid) is a newer generation: just as good at breaking down stains and gentle to use. Our formula combines PAP with nano-hydroxyapatite so your enamel is strengthened during the whitening process.
¹ Kwon SR et al. (2020). Comparison of the efficacy and safety of a novel non-peroxide whitening agent (PAP) against conventional peroxide-based whitening. J Esthet Restor Dent.
Active Whitening Ingredients
Nano-Hydroxyapatite
Your tooth enamel is made of 97% Hydroxyapatite. We use this exact mineral to rebuild your teeth naturally. By filling in rough spots on your teeth, this mineral creates a smoother, glossier surface.
Papain
Instead of scrubbing your teeth with harsh grit, Papain gently breaks down stains. It effectively brightens your smile while keeping your teeth safe and strong.
Bromelain
Bromelain naturally dissolves dirt on your teeth instead of scrubbing it off. This creates a smooth, polished surface that shines brighter.
Sodium Coco-Sulfate
Sourced exclusively from coconut fatty acids, this mild cleansing agent replaces harsh SLS. It creates a rich, non-stripping foam that effectively lifts debris.
Xylitol
Xylitol targets the specific bacteria responsible for tooth decay. It stops them from multiplying, helping to keep your mouth healthy and your breath fresh.
PAP
The modern standard for a brighter smile. PAP oxidizes stains deep inside the tooth structure, delivering a visibly whiter result without harsh chemicals.
Why Thousands Choose Formula+
Formula+ vs. Other Whitening
We promise results.
Tired of whitening products that cause pain or deliver zero results? We believe this is the last one you'll ever need. If you don't see a significant difference in 30 days, you get your money back. That's our promise
How It Works
Step 1
Lightly dip your wet toothbrush into the whitening powder (use with or without toothpaste, both work equally well).
Step 2
Start on the front of front teeth until the powder starts to foam. Then brush as usual for 2 to 3 minutes.
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Everything you wanted to ask
Does whitening without peroxide really work?
Yes. Our active is PAP (phthalimidoperoxycaproic acid) — a peroxide-free oxidising agent that breaks down stains without releasing free radicals. PAP can give visibly comparable whitening results to hydrogen peroxide, but peroxide-free and gentler on your enamel.
How quickly will I see results?
Surface stains from coffee, tea and wine are visibly lighter after just 1 use. Most customers then see structural whitening after 2-3 weeks of daily use (1-2× per day). Deeper stains may take 4-6 weeks. Unlike a one-off bleaching session, this builds lasting results.
Will it make my teeth sensitive?
Most likely not. PAP doesn't cause sensitivity like hydrogen or carbamide peroxide do. Our formula also contains nano-hydroxyapatite (n-Ha) that actually strengthens enamel during the whitening process — so pain from cold or sweet should decrease, not increase.
Safe for enamel, crowns and veneers?
For your natural teeth, PAP is gentle: it's peroxide-free and doesn't damage enamel; n-Ha supports the enamel. For artificial teeth (crowns, veneers, fillings): they won't get whiter (true for any whitening), but our formula won't damage them either.
How often should I use it?
For maximum effect: 1-2× per day, after regular brushing. Wet your brush, dip in the powder, brush for 2 minutes and rinse well. If you have sensitive teeth: start with 3× per week and build up.
When will my order be delivered?
Orders before 22:00 are shipped same-day from the Netherlands. Delivery NL/BE: within 2 working days. Outside Benelux: 3-7 working days. You always get a track & trace link.
What if I'm not satisfied?
No problem — we offer a 30-day money-back guarantee. No conditions, no hassle. Open the jar, try it for 30 days, and if you don't like it, you get your money back.
Many happy mouths went before you.
