Science

The Science Behind
Formula+

Every formula is developed with carefully selected active ingredients, formulated in the Netherlands.

97% of tooth enamel is hydroxyapatite
0% peroxide in our whitening formula
50+ years of research into hydroxyapatite
Active Ingredient

Nano-Hydroxyapatite

Ca₁₀(PO₄)₆(OH)₂

Nano-hydroxyapatite (n-Ha) is the bioidentical form of the mineral that makes up 97% of your tooth enamel. It works by filling microscopic lesions in the enamel surface and forming a protective layer over your teeth.

Originally developed by NASA in the 1970s to combat bone loss in astronauts, n-Ha has been used in oral care in Japan since 1993. Research suggests n-Ha can help support the remineralisation of enamel, as a fluoride-free alternative.

Fills microscopic gaps in enamel
Biocompatible and non-toxic
Reduces sensitivity
Gentle on enamel
Remineralizing Toothpaste
Remineralizing Toothpaste n-Ha
Active Ingredient

PAP Whitening

Phthalimidoperoxycaproic Acid

PAP (Phthalimidoperoxycaproic Acid) is a peroxide-free whitening agent that oxidizes stain molecules without damaging your enamel. Unlike hydrogen peroxide, PAP does not generate free radicals and does not cause sensitivity.

PAP breaks down the chromophore molecules responsible for discoloration on the tooth surface. The result is a visibly whiter smile without the side effects associated with traditional bleaching treatments.

100% peroxide-free
Zero sensitivity
Does not damage enamel
Visible whitening results
Whitening Powder
Whitening Powder PAP + n-Ha
Comparison

Formula+ vs. Traditional

Toothpaste

Formula+ Traditional
Active ingredient n-Ha Fluoride
Remineralization
Biocompatible
Fluoride-free
Reduces sensitivity ~

Whitening

Formula+ Traditional
Active ingredient PAP H₂O₂
Whitening power
Zero sensitivity
Enamel-safe
No free radicals

Ready to Experience the Difference?

Discover science you can feel with every brush.

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