Remineralizing Toothpaste

No fluoride, SLS or Parabens 10% Nano-Hydroxyapatite Aloe Vera Vitamin A, C & E

Strengthens enamel, soothes gums, freshens breath. Fluoride-free toothpaste with 10% Nano-Hydroxyapatite — the mineral your teeth are built from. Available in three flavors: Original Mint, Cinnamint & Fresh Coco.

Choose your flavors
Now with 2+1 Free or 3+2 Free
Original Mint
Original Mint
€11,95
1
Cinnamint
Cinnamint
€11,95
1
Fresh Coco
Fresh Coco
€11,95
1
Give your toothpaste a whitening boost
Add it for radiantly white teeth, just by brushing
Whitening Powder
Whitening Powder
€19,95
Fluoride-free Formulated in NL nHa formula
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Ideal
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Delivery Time
2-3 days

Aqua, Sorbitol, Glycerin, Hydroxyapatite, Xylitol, Hydrated Silica, Mentha Piperita (Peppermint) Oil, Xanthan Gum, Cellulose Gum, Sodium Coco-Sulfate, Menthol, Tocopherol (Vitamin E), Sodium Ascorbyl Phosphate (Vitamin C), Sodium Benzoate, Aloe Vera, Retinyl Palmitate (Vitamin A)

Orders are shipped directly from the Netherlands with track & trace.

  • Netherlands & Belgium: Typically delivered within 2 working days.
  • International: Shipping times vary by country, but your tracking information will provide an estimated delivery date.
Formulated in the Netherlands

Time to go fluoride-free

  • Remineralizing

    Strengthen and repair

    Powered by Nano-Hydroxyapatite—the exact mineral that makes up 97% of your enamel. Working alongside Xylitol, it binds directly to your teeth to help fill microscopic fissures, support enamel against early erosion, and defend against daily acid wear.

  • Gum Health

    Nourishing gum care

    A healthy smile starts at the roots. We’ve infused our formula with a soothing blend of Aloe Vera and vitamins (A, C, and E) that helps care for your gums and support a healthy foundation for your teeth.

  • Clean Ingredients

    Effective while keeping it clean

    Free from fluoride, SLS, and harsh abrasives, our formula delivers a pristine clean that respects your oral microbiome using a gentle, coconut-derived foam.

Happy customers

Hear it from them

BEFORE & AFTER

Stronger teeth without fluoride

By filling microscopic surface flaws with Hydroxyapatite, teeth naturally regain their smooth, bright, and healthy shine.

The Science

Backed by nano-hydroxyapatite research

Nano-hydroxyapatite (n-Ha) has been studied since the 1970s — originally developed by NASA for astronauts with accelerated enamel loss. Today it has been the gold standard in toothpaste in Japan for years.

97%
Of your enamel is hydroxyapatite — n-Ha is exactly what teeth are made of
=
Comparable to fluoride for cavity prevention in an RCT in children¹
1970
Developed by NASA to combat enamel loss in astronauts
40+
Years used in oral care in Japan, since 1980

¹ Amaechi BT et al. (2019). Comparative efficacy of a hydroxyapatite and a fluoride toothpaste for prevention and remineralization of dental caries in children. BDJ Open 5, 18.

The Science

Active Ingredients

Nano-Hydroxyapatite

Your tooth enamel is made of 97% Hydroxyapatite. We use this exact mineral to rebuild your teeth naturally. By filling in rough spots on your teeth, this mineral creates a smoother, glossier surface.

Vitamin A, C & E

A healthy smile needs a strong foundation. Our formula is enriched with a powerful, antioxidant-rich blend of vitamins to actively soothe, protect, and condition your gum line.

Aloe Vera

Aloe Vera helps soothe and care for sensitive gums for a more comfortable daily clean.

Xylitol

Xylitol targets the specific bacteria responsible for tooth decay. It stops them from multiplying, helping to keep your mouth healthy and your breath fresh.

Comparison

Not your regular toothpaste

Formula+ vs. Regular Toothpaste

Formula+ Traditional
Fluoride-free
Strengthens enamel
Restores with natural tooth minerals
Nourishes gums (Aloe & Vitamins)
100% SLS-free
Complete your routine

Clean & Natural Oral Care

Dental Floss Dental Floss

Dental Floss

€4,95
€4,95
Waxed floss for smooth glide, with a fresh mint finish. Lifts plaque, neutralises bad breath, and keeps your gums hea...
Performance Whitening Powder Performance Whitening Powder

Performance Whitening Powder

€19,95
€19,95
Upgrade your daily toothpaste: Formula+ Performance Whitening utilizes the power of PAP, nano-hydroxyapatite, and nat...
Tongue Scraper Tongue Scraper

Tongue Scraper

€4,95
€4,95
A single piece of stainless steel that lifts the overnight film of bacteria and debris from your tongue. Cuts bad bre...
Frequently asked

Everything you wanted to ask

Does fluoride-free toothpaste really work?

Yes. Our formula uses nano-hydroxyapatite (n-Ha) — the exact mineral your enamel is already 97% made of. It fills microscopic damage on the surface and naturally strengthens the tooth. n-Ha can help support enamel remineralisation and is a popular fluoride-free alternative.

How much % Nano-Hydroxyapatite does it contain?

Our formula contains 10% nano-hydroxyapatite (n-Ha).

Are the products fully vegan?

Yes, all our products are 100% vegan.

Are the products cruelty-free?

Yes, all our products are completely cruelty-free — we never test on animals.

How quickly will I see results?

Most customers notice smoother tooth surfaces and fresher breath within 1-2 weeks. True enamel remineralization is gradual — with daily use, protection builds up over 4-8 weeks. For sensitive teeth, it may help reduce sensitivity.

Does it help with sensitive teeth?

n-Ha can help smooth the enamel surface, which many users with sensitive teeth find comfortable.

When will my order be delivered?

Orders before 22:00 are shipped same-day from the Netherlands. Delivery within NL/BE: 2 working days. Outside Benelux: 3-7 working days depending on country. You always get a track & trace link.