Toothpaste that rebuilds your enamel — without fluoride.
With Nano-Hydroxyapatite, the mineral 97% of your enamel is already made of.
What\
Most toothpaste at the supermarket is loaded with stuff your teeth don\
Fluoride
Scientific debate keeps growing on long-term effects and accumulation in your body.
SLS (Sodium Lauryl Sulfate)
Creates foam, but irritates gums and causes mouth ulcers in some people.
Parabens
Preservatives that don\
Nano-Hydroxyapatite. The mineral your enamel is already made of.
nHA isn\
Identical to your enamel
Not a foreign ingredient. The same mineral your teeth are naturally made of.
Fills micro-cracks
Works at a cellular level to restore erosion from acids and sugar.
Clinically researched
Proven alternative to fluoride in multiple international studies.
What\
- nHA (10%) — fills and strengthens enamel
- Xylitol — antibacterial, protects against decay
- Aloe vera — soothes gums
- Vitamins A, C and E — nourish oral tissue
- Coconut-derived — mild, natural foaming agent
- Fluoride
- SLS (Sodium Lauryl Sulfate)
- Parabens
- Artificial sweeteners
- Triclosan
- Mineral oil
See Formula+ in action
A quick look at the toothpaste and routine — how it works in practice.
What customers experience
Real experiences from customers who switched. 109+ reviews and growing.
"After 3 weeks I can feel my enamel is stronger. No more cold/hot sensitivity."
"Finally a toothpaste without SLS. My gums were always irritated — not anymore."
"Used fluoride for 30 years. Switched, can feel the difference within 2 weeks."
Frequently asked questions
Does nHA really work without fluoride?
How long does a tube last?
Can my child use this?
What flavors are available?
When do I notice a difference?
Is it enamel-safe?
